![]() But even though it's huge on mobile now, it started as a browser game. To me, there's something also something called the "mom factor," where I know a game or app is truly mainstream when my mom starts using it. King has also launched official Candy Crush merchandise, including most recently a line of edible theme candies.īuzzFeed talked to "Games Guru" Tommy Palm to get the details on the game's pandemic success (and to attempt to find out the identity of the sexy baritone who rewards your swipes with a James Earl Jones-esque "Delicious!").Ĭandy Crush is a huge international phenomenon, with one in 23 Facebook users now being a "fan," and with half a billion downloads on Facebook and mobile. The numbers are certainly there: The game reportedly brings in a walloping $633,000 a day and has become an indelible part of mainstream social gaming culture. The company is currently celebrating the one-year anniversary of the launch of Candy Crush on mobile platforms, well-timed with rumors that they're exploring an IPO. King, a 550-employee British firm and the largest game developer on Facebook, is the brains behind Candy Crush, a match-3 game in the style of Bejeweled that's nabbed half a billion downloads on Facebook and mobile and amassed a total of 150 billion individual games played. Pay attention: That's the mobile game that's currently taking over the world. ![]() ![]() If you're not already a rabid Candy Crush player yourself, you've undoubtedly seen people on the train or at a coffee shop swiping urgently at brightly colored candy pieces on their iPhones. ![]()
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