EmblemsĮmblem is a mark in which the company name is inextricably connected to a pictorial element. If not designed skillfully, a letterform may not be legible. Most letterforms depend on repeated viewing for recognition. The letterforms fit better in a variety of space sizes. The use of letterforms simplifies complicated/long names. Originally, the real golden arches were part of the McDonald’s restaurant design. The Mcdonals’ logo represents the ideal marriage of letterform and symbolism. Letterform is a single letter used as a mnemonic device for the company name Lettermark is a symbol representing the company through the use of its initials or the brands first letter. If not done well, a wordmark alone may be generic and lack mnemonic value. Using the entire name sidesteps the problem of recognition when it comes to looking for a symbol that will be simple yet unique, like anything else. In a recent study of logos belonging to the top 100 brands in the world, 37% of them consisted only of text, often stylized using a unique font. The best wordmarks imbue a legible word with distinctive font characteristics, plus they can use a special typographic treatment. Wordmark is a company name set in a stylized typeface. Logotypes are just uniquely styled text logos that spell out the company or brand name in a characteristic typeface. WordmarksĪ wordmark is a freestanding word or words. Identity Guidelines may include vertical and/or horizontal logo lockups that allows choices based on application need (logo lockups). Some identity programs accommodate split signatures that allow the mark and the logotype to be separated, others don’t. That lockup, it what we call a signature.Ī signature is the structured relationship between a symbol, a wordmark, and a tagline. Sometimes we see a mark alone and other times with the company’s name, and even with a tagline locked up together. Word mark (aka logotype) is a freestanding acronym, company name, or product name that has been designed to convey a brand attribute or positioning.Ī unique design using one or more letterforms that act as a mnemonic device for a company nameĪ mark in which the company name is inextricably connected to a pictorial elementĪn immediately recognizable literal image that has been simplified and stylizedĪ symbol that conveys a big idea, and often embodies strategic ambiguityīefore I describe each one of them in more detail, let’s make this clear: What is a signature? In this article, I will explain the difference between logo designs on the example of some of the famous brands.īefore you decide on pursuing a particular type of logo design, check the pros and cons of each and when is best to use them. Which type of logo is best for a particular company?Įach type of logo design has its advantages and disadvantages. They’re all a combination of typography and images, and each type of logo gives your brand a different look & feel.Īnd since your logo is the first thing your audience will see – you want to get it right. Reproduction of the seal is restricted to scholarly, ceremonial or presidential purposes such as Commencement programs and university diplomas and certificates.There are many different types of logos – a logo might be just a name set in a chosen typeface or a mark or both.Ī logo can take form of almost infinite variety of shapes and personalities – from literal through symbolic, from word-driven to image-driven. The university seal is reserved for use by the Office of the President. Please consult with University Relations & Marketing if you have any questions or need further help. This undermines the logo system and brand consistency. Use of any stylized, animated, hand drawn or other versions of the bulldog is not permitted. University LogoĪll communications, both print and electronic, published by Bowie State University, must display our logo. Use of unique typographic or pictorial logos undermines efforts to build a unified Bowie State University brand. Unique logos are not allowed for any academic departments or offices, without exception. In order to maintain consistency and professionalism as we use our logo, a few simple guidelines should always be followed. Together, the wordmark and the flame symbol act as an identifier and a stamp of quality. Because our logo represents us at the very highest level, it is vitally important.
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